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Available for opportunities

Hi, I'm Saad Farooq

IT professional with 4 years of experience in Oracle APEX development, Oracle EBS reporting, and WordPress. I build reliable business applications, responsive websites, and integrate AI tools & WhatsApp Business API to automate daily operations.

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Years Experience

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Reports Built

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Projects Done

Oracle APEX
AI & APIs
WordPress

Muhammad Saad Farooq

Oracle APEX & Web Developer
APEX PL/SQL WordPress REST API AI Tools
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Oracle APEX
PL/SQL
BI Publisher
WordPress
AI Integration
WhatsApp API
REST APIs
Web Development
About Me

Turning Ideas Into Working Solutions

I'm a Software Engineer based in Pakistan, specializing in Oracle APEX, Oracle EBS reporting, and modern web development. With 4+ years of hands-on experience, I help organizations digitize their operations through low-code applications and intelligent integrations.

My expertise spans the full stack — from writing optimized PL/SQL procedures and building APEX dashboards to developing WordPress sites and integrating AI tools and WhatsApp Business API for real-world automation. I focus on performance, security, and user experience in everything I build.

Fast Delivery

Efficient low-code development

Secure Apps

APEX security best practices

AI Integration

Smart automation workflows

Responsive

Mobile-first design approach

Low-Code Dev

Oracle APEX applications for enterprise use cases.

Reporting

BI Publisher & Oracle Reports for BI.

Web Dev

WordPress, WooCommerce & custom themes.

Integrations

REST APIs, AI tools & WhatsApp API.

Skills

My Technical Toolbox

Technologies and tools I use daily to build reliable, scalable solutions.

Oracle & Database

Oracle APEX95%
PL/SQL & SQL92%
Oracle EBS R1285%
Oracle DB 19c88%

Reporting

Oracle Reports Builder90%
BI Publisher88%
XML Data Templates85%
RTF Layouts82%

Web Development

WordPress92%
HTML5 & CSS390%
Bootstrap 588%
PHP80%

AI & APIs

REST APIs90%
AI Tools & Assistant85%
WhatsApp Business API88%
Automation86%
Tools & Technologies

Tools I Work With

Hands-on experience with the industry's most powerful tools and platforms.

Oracle DB

19c / 12c

Oracle APEX

Low-Code

PL/SQL

Procedural

WordPress

CMS

BI Publisher

Reporting

AI Tools

Automation

WhatsApp API

Business

REST APIs

Integration

HTML5

Markup

CSS3

Styling

Git

Version Control

EBS R12

Enterprise

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Years Experience

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Reports Delivered

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Projects Completed

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Client Satisfaction

Experience

Professional Journey

A track record of delivering enterprise applications and web solutions.

Oracle APEX Developer

Al-Khair Foam Limited
Sep 2025 – Present
Lahore, Pakistan
  • Develop and maintain Oracle APEX applications for sales, marketing, HR, and dairy management.
  • Create reports, forms, and dashboards to support management decision-making.
  • Write PL/SQL procedures, functions, packages, and triggers for business logic.
  • Optimize SQL queries and database performance for large datasets.
  • Apply Dynamic Actions and validations to improve usability and data accuracy.
  • Configure LOVs, APEX collections, session state, and page processes.
  • AI Integration: Connected AI tools to Oracle DB via REST APIs for smart data processing.
  • WhatsApp Integration: Integrated WhatsApp Business API for automated notifications.
  • Dairy Management Software: Built complete system for milk production, animal health, feeding, breeding, and finance.
  • AI Assistant: Integrated AI assistant for queries, health predictions, and daily reports.
  • Complaint Portal: Developed portal with WhatsApp/email updates and manager dashboard.

Software Engineer – Group MIS

Sharif Group
Sep 2023 – Aug 2025
Lahore, Pakistan
  • Oracle EBS & Reporting: Developed and enhanced 20+ reports using Oracle Reports Builder and BI Publisher.
  • Designed RDF reports with data models, queries, groups, and user parameters.
  • Built XML data templates and RTF layouts using BI Publisher Desktop plugin.
  • Improved data extraction and query performance for large datasets.
  • Registered reports as Concurrent Programs in Oracle EBS.
  • WordPress: Developed and managed Sharif Group website with custom theme and SEO.
  • Oracle APEX: Built CRM application for customers, leads, and sales activities.
  • Created low-code web apps for HR, Procurement, and Career Portal.

Web Developer

Aziz Fatimah Medical & Dental College
Oct 2022 – Sep 2023
Pakistan
  • Project: Official College Website – WordPress
  • Developed and managed the college website for academics, admissions, and information.
  • Created custom, mobile-friendly theme using HTML5, CSS3, Bootstrap, and PHP.
  • Added pages for programs, faculty profiles, online admission forms, and event gallery.
  • Improved SEO, loading speed, and mobile compatibility.
  • Enabled staff to easily update schedules, news, and announcements.
  • Maintained site security through regular updates, backups, and plugin checks.
Projects

Featured Work

Real-world applications built to solve real business problems.

Featured

Dairy Management Software

Complete system to manage milk production, animal health, feeding, breeding cycles, and financial records — with an integrated AI Assistant.

Oracle APEXAI AssistantPL/SQL
View Details

Complaint Portal

Customer complaint management system with status tracking, automatic WhatsApp & email updates, plus manager dashboard.

Oracle APEXWhatsApp APIREST
View Details

Sales Track Application

Sales tracking and analytics application to monitor performance, targets, and reporting across teams.

Oracle APEXDashboardsSQL
View Details

SMS Marketing Application

Bulk SMS marketing tool integrated with Oracle APEX to manage campaigns, contacts, and delivery tracking.

Oracle APEXSMS APIAutomation
View Details

CRM Application

Customer Relationship Management system built to manage customers, leads, and sales activities in one place.

Oracle APEXCRMPL/SQL
View Details

Corporate Website

Full corporate website built with WordPress — custom theme, fast loading, SEO-optimized, and fully responsive.

WordPressSEOResponsive
View Details
Achievements

Recognition & Highlights

20+ Reports Delivered

Enhanced and developed over 20 Oracle EBS reports at Sharif Group for business intelligence.

AI Integration Pioneer

First to integrate AI Assistant within a Dairy Management System at Al-Khair Foam Limited.

WhatsApp API Expert

Implemented WhatsApp Business API for automated notifications across multiple enterprise apps.

15+ Projects Shipped

Delivered 15+ enterprise applications spanning APEX, WordPress, and API integrations.

Services

What I Offer

Comprehensive solutions tailored to your business needs.

Oracle APEX Development

Custom enterprise web applications built with Oracle APEX — dashboards, forms, reports, and complete business solutions.

Oracle EBS Reporting

Designing and enhancing Oracle Reports (RDF) and BI Publisher reports with bursting, conditional formatting, and concurrent programs.

WordPress Development

Custom WordPress themes, WooCommerce stores, and corporate websites — fast, SEO-optimized, and mobile-friendly.

AI & API Integration

Integrating AI tools, REST APIs, and WhatsApp Business API to automate workflows and unlock smart business insights.

Process

How I Work

A simple, transparent workflow to turn your ideas into functional products.

01

Discovery & Planning

Understand requirements, define scope, and plan the architecture with clear deliverables and timelines.

02

Design & Prototype

Craft user-focused designs and interactive prototypes to validate the experience before development.

03

Development & Testing

Build with clean code, integrate APIs and AI tools, and run rigorous testing for performance and security.

04

Deploy & Support

Launch the product, monitor performance, and provide ongoing support and improvements as needed.

Education

Academic Background

BS Software Engineering (BSSE)

Riphah International University
2023

Intermediate (F.Sc. Pre-Engineering)

Board of Intermediate & Secondary Education
2018

Matriculation

Board of Intermediate & Secondary Education
2016
FAQ

Frequently Asked Questions

Quick answers to common questions about my work and process.

What services do you specialize in?

I specialize in Oracle APEX development, Oracle EBS reporting (RDF & BI Publisher), WordPress website development, and AI/API integrations including WhatsApp Business API and REST APIs for business automation.

How long does a typical project take?

Timelines vary based on complexity. A small APEX dashboard or reporting task can take 1–2 weeks, while a complete enterprise application with AI/WhatsApp integration typically takes 4–8 weeks. I always share a clear timeline after the discovery phase.

Do you provide support after delivery?

Yes — I offer post-delivery support for bug fixes, small enhancements, and performance tuning. Longer-term maintenance agreements are also available on request.

Can you integrate AI into existing applications?

Absolutely. I can connect AI tools and assistants to your existing Oracle database or web application through REST APIs — enabling smart data processing, predictive analysis, and automated reporting.

Are you available for remote or freelance work?

Yes, I work with clients remotely worldwide. Communication is handled via email, WhatsApp, or video calls, and I keep you updated at every stage of the project.

Contact

Let's Build Something Great

Have a project in mind or want to discuss opportunities? I'd love to hear from you.

Get In Touch

I'm always open to discussing new projects, creative ideas, or opportunities to be part of your vision.

Phone

+92 306 4877559

Email

saadfarooq443460@gmail.com

Location

Pakistan

My CV

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